Insert Affiliate: Born from the Challenges of Promoting an App

Back in Jersey, Channel Islands, May 2024

Insert Affiliate didn’t begin with a sudden “Eureka!” moment like Newton’s apple. It was more like a thud - not of inspiration, but of frustration - that hit just as hard and set everything in motion. I had launched a party game app and, like many indie developers, was hit with the harsh reality of marketing on a tight budget.

I knew the app had potential. Friends were playing it, laughing over categories like Truth or Dare, Never Have I Ever, and Spin the Bottle. It was raw, hilarious, and perfect for university students, exactly the audience I wanted to reach. The real challenge that every entrepreneur soon discovered....wasn't building, it was marketing.

‘The Apple’ Behind the Solution

The breakthrough came on a quiet afternoon while I was on holiday in The Philippines. I was enjoying a small coffee shop, staring at my screen, trying to figure out how to break the cycle. I didn’t have the money to run ad campaigns or hire influencers. I knew my audience, they were only a few friend groups away. If someone loved the app, they’d share it, how could I make it worth their while?

That’s when it hit me:
What if I could give a cut of the profit to people when they helped me get a sale?

From Personal Frustration to a Scalable Key

That notion became Insert Affiliate, a performance-based affiliate marketing platform designed for iOS Native, Android Native, Flutter, React Native and even Capacitor Apps! No upfront spend. No wasted impressions. Just real, trackable results.

I built Insert Affiliate to help developers like me, those who believe in their product but don’t have a massive budget to back it up. The platform makes it easy for creators to turn passionate users into promoters. Affiliates get rewarded based on what they bring in, whether that’s downloads, purchases, or other custom events.

Insert Affiliate Today

Since launching, Insert Affiliate has grown from a personal workaround into a powerful tool that’s helping app creators around the world grow sustainably. With real-time analytics, automated affiliate payouts, and seamless integration for both iOS and Android, it gives developers control, transparency, and peace of mind.

Whether you’re launching your first app or scaling your tenth, Insert Affiliate helps you turn users into advocates and advocacy into real, measurable growth.

Want to see exactly how it works?
Take a quick walkthrough here and explore the features built to help you grow smarter.

Thinking about your budget?
We’ve got transparent, flexible options tailored for indie developers and growing teams. See our pricing and find the plan that fits your journey.

What started as my solution to a marketing roadblock is now helping others move past theirs. Furthermore, we’ve just begun.